Top of The News
by Thom Forbes
Kroger, the No. 2 retailer in the country, is acquiring Harris Teeter, an upscale chain based in Matthews, N.C., with 212 stores in the Southeast and mid-Atlantic markets, including Washington, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bliss and Tell" summer campaign that includes public "hammock hangout" events, as well … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Tim Mahoney has been Chevrolet's CMO and global Chevrolet and global GM marketing operations leader since April. That's a big change from his former … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
ELECTRONICS
by Aaron Baar
Among the manufacturers, Sony and Vizio tied for the highest rank in customer satisfaction among the under-50-inch HDTVs. LG Electronics and Samsung followed with … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its "Great American … Read the whole story
RESEARCH
by Tanya Gazdik
Despite modest gains during the two previous years, U.S. marketing research firms didn't fare as well in 2012, reports the American Marketing Association. A … Read the whole story
COMMENTARY
by Brian McFarland
Consumers have never been busier and more pressed to produce results with less personnel and tighter margins. When we earn face-time with customers, as … Read the whole story
COMMENTARY
by David Karel
One of the best approaches to driving online conversions is retargeting. Brands of all sizes, from global enterprises to SMBs, can benefit from retargeting … Read the whole story