Marketing Daily
Friday, July 19, 2013
  • Upgrade Plans Are Latest Wireless Trend

    Over the past two weeks, three of the nation's top four wireless carriers have introduced device upgrade plans that allow consumers to pay monthly ... Read the whole story

  • Back-to-School Spending To Decline

    The National Retail Federation says families will spend less outfitting their children for school this year, laying out an average of $634.78 on clothes, ... Read the whole story

  • Toyota Is Going Places This Summer

    Toyota is launching a summer road trip, "Let's Go Places," to promote the 2014 Toyota Corolla, and some other nameplates, and also the new ... Read the whole story

  • Airlines Fall Short On Reliability

    Major airlines score well for appeal and loyalty, but fall short on reliability and trustworthiness, according to a survey from E-Score. Consumers rank Virgin ... Read the whole story

  • Mini Lines Up First Global Campaign

    The new campaign, leveraging the "Not Normal" brand badge created last year, launches Monday on TV, with a 60-second anthem now running in about ... Read the whole story

  • Global Ad Spending On The Rise, Latin America Shows Biggest Gains

    Global advertising spending grew just under 2% in the first quarter of this year. The biggest gains were in the Latin American region -- ... Read the whole story

  • Social Media 'No-No's': 5 Reminders

    Every week seems to bring another social-media slip-up -- whether from a politician, publication, celebrity or brand. Before the initial public disgust, embarrassment and ... Read the whole story