Marketing Daily
Friday, July 19, 2013
  • Upgrade Plans Are Latest Wireless Trend

    Over the past two weeks, three of the nation's top four wireless carriers have introduced device upgrade plans that allow consumers to pay monthly … Read the whole story

  • Back-to-School Spending To Decline

    The National Retail Federation says families will spend less outfitting their children for school this year, laying out an average of $634.78 on clothes, … Read the whole story

  • Toyota Is Going Places This Summer

    Toyota is launching a summer road trip, "Let's Go Places," to promote the 2014 Toyota Corolla, and some other nameplates, and also the new … Read the whole story

  • Airlines Fall Short On Reliability

    Major airlines score well for appeal and loyalty, but fall short on reliability and trustworthiness, according to a survey from E-Score. Consumers rank Virgin … Read the whole story

  • Mini Lines Up First Global Campaign

    The new campaign, leveraging the "Not Normal" brand badge created last year, launches Monday on TV, with a 60-second anthem now running in about … Read the whole story

  • Global Ad Spending On The Rise, Latin America Shows Biggest Gains

    Global advertising spending grew just under 2% in the first quarter of this year. The biggest gains were in the Latin American region -- … Read the whole story

  • Social Media 'No-No's': 5 Reminders

    Every week seems to bring another social-media slip-up -- whether from a politician, publication, celebrity or brand. Before the initial public disgust, embarrassment and … Read the whole story