Marketing Daily
Thursday, July 25, 2013

Top of The News

PepsiCo's Answer To Activist Peltz: Bubbly Results
by Thom Forbes

PepsiCo's surprisingly strong results yesterday would seem to add up to a healthy portion of vindication for PepsiCo chairman and CEO Indra Nooyi, who reiterated "that she doesn't see the … Read the whole story

  • REPORT
    Innovation Starvation: Why Marketing Fails
    by Sarah Mahoney

    While specific budget guidelines such as Coca-Cola's model -- with 70% of its marketing and advertising budget earmarked for the "now," 20% for "new," … Read the whole story

  • RESEARCH
    Brands That 'Get' Non-Traditional Families Get Noticed
    by Karl Greenberg

    NBCUniversal's Integrated Media's Brand Power Index, which measures consumer perception of 500 brands, found that the brands that get the most attention get "modern … Read the whole story

  • BEVERAGES
    New Dust Cutter Lemonades Stress Authentic Origins
    by Karlene Lukovitz

    Even in today's crowded, intensely competitive beverages category, the occasional new brand manages to break through -- particularly if it can make an "all-natural" … Read the whole story

  • ELECTRONICS
    Slower Economic Growth Hurting Industry Sales
    by Aaron Baar

    Despite the flat forecast, several areas within the industry will remain strong. Smartphone sales will continue to increase, with revenues expected to surpass $37.8 … Read the whole story

  • RESEARCH
    Pet Spending Passes $60 Billion
    by Tanya Gazdik

    Consumer spending in the U.S. pet market will reach $62 billion in 2013, up 4.7% over 2012, according to U.S. Pet Market Outlook 2013-2014, … Read the whole story

  • REGULATION
    DAA Releases Self-Regulatory Guidance For Mobile
    by Karl Greenberg

    Mobile devices give marketers a world of new opportunities for location, real-time, and application-based marketing. But as all industry organizations on K Street know, … Read the whole story

  • COMMENTARY
    The Late Great Social ROI Debate
    by Drew Neisser

    Few things would make me happier than an easy formula to prove, once and for all, the ROI of social media. Surely, given all … Read the whole story

  • COMMENTARY
    Is Your Web Site Working?
    by Tamara Weintraub

    How do you know if your Web site is working to get you calls? If you want more calls from your Web site, the … Read the whole story