Top of The News
by Thom Forbes
Unilever had one of its desires fulfilled yesterday as it continued divesting some of its processed foods brands with the sale of the Wish-Bone franchise, which includes the Western label, … Read the whole story
PACKAGED GOODS
by Laurie Petersen
Two can play this game -- and do -- in a campaign for a new line of Super Playboy fragrance and body care products … Read the whole story
RETAIL
by Sarah Mahoney
In its latest step on the comeback trail, the Gap is returning to its denim-and-chambray roots, wooing Millennials "Back to Blue" with the biggest … Read the whole story
BEVERAGES
by Tanya Gazdik
Corona Extra and pop singer Marc Anthony are coming together for the U.S. leg of the multiple Grammy Award-winner's "Vivir Mi Vida" world tour. … Read the whole story
FOOD
by Karlene Lukovitz
Sales of meat alternatives in traditional channels, natural supermarkets and specialty supermarkets grew by 8% between 2010 and 2012, to $553 million. Conventional channels … Read the whole story
by Fern Siegel
Homes.com, an online real estate destination, has kicked off its first national TV ad campaign. The new 30-second spot airs on cable networks across … Read the whole story
COMMENTARY
by
Backwater areas of prudery still exist in our culture, particularly about female bodily functions. Take menstruation. Now there's a four-syllable term that can clear … Read the whole story
COMMENTARY
by Yusuf Tayob
Better marketing through agile selling requires dramatically higher execution speeds and different levels of collaboration. When done strategically, it can help provide the flexibility, … Read the whole story
COMMENTARY
by David Booth
Dashboards are one of many hot topics basking in the glow of marketing's current focus on data -- but how do you actually get … Read the whole story