Marketing Daily
Tuesday, August 27, 2013

Top of The News

McDonald's Mighty Wing Takes Flight (As Does ESPN)
by Thom Forbes

McDonald's confirmed yesterday that it is "set to hatch a fast-food menu item in a fast-growing category it wants to own: chicken wings," as Bruce Horovitz puts it in "USA … Read the whole story

  • FOOD
    Mrs. Dash Targets Young Families
    by Karlene Lukovitz

    No-salt seasonings brand Mrs. Dash is employing sampling at football games and other venues as part of a new campaign to reach young families, … Read the whole story

  • RESEARCH
    Subway, Target, Top Brands For Millennials
    by Tanya Gazdik

    Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping at Target and Walmart were some of the areas where Millennials defied the … Read the whole story

  • ELECTRONICS
    CE Commanding Even More Wallet Space
    by Aaron Baar

    Although many consumers already own at least one flat-panel TV, price drops among larger-screen models are leading consumers to think about upgrading, says Ben … Read the whole story

  • AUTOMOTIVE
    Chevrolet Silverado Sponsors With Longhorns
    by Karl Greenberg

    Chevrolet is rolling past the Austin city limits with a multi-year partnership with the Texas Longhorns. Among other things, the deal makes Silverado the … Read the whole story

  • AUTOMOTIVE
    Americans' Satisfaction With Domestic Autos Drops
    by Karl Greenberg

    Americans' satisfaction with their new cars and trucks has slipped over a percentage point from last year -- when the industry numbers were at … Read the whole story

  • RadioShack Promotes Cord-Cutting With Digital TV Antennas
    by Wayne Friedman

    Jumping on the current TV antenna bandwagon, and seemingly in response to Time Warner Cable's free-antenna giveaway in the wake of its nearly month-long … Read the whole story

  • COMMENTARY
    Creating A Change Agent Culture In Marketing
    by Laura Patterson

    Marketing leaders now use data, analytics, metrics, and modeling to tackle point problems and to enable organizational change. To be effective change agents, marketing … Read the whole story

  • COMMENTARY
    The Marketing Funnel And The Customer Life Cycle
    by Russ Mann

    It's not about more content -- it's about content that gets found, followed, friended and forwarded -- content that helps create itself, and lets … Read the whole story