Marketing Daily
Tuesday, August 27, 2013
  • Mrs. Dash Targets Young Families

    No-salt seasonings brand Mrs. Dash is employing sampling at football games and other venues as part of a new campaign to reach young families, … Read the whole story

  • Subway, Target, Top Brands For Millennials

    Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping at Target and Walmart were some of the areas where Millennials defied the … Read the whole story

  • CE Commanding Even More Wallet Space

    Although many consumers already own at least one flat-panel TV, price drops among larger-screen models are leading consumers to think about upgrading, says Ben … Read the whole story

  • Chevrolet Silverado Sponsors With Longhorns

    Chevrolet is rolling past the Austin city limits with a multi-year partnership with the Texas Longhorns. Among other things, the deal makes Silverado the … Read the whole story

  • Americans' Satisfaction With Domestic Autos Drops

    Americans' satisfaction with their new cars and trucks has slipped over a percentage point from last year -- when the industry numbers were at … Read the whole story

  • RadioShack Promotes Cord-Cutting With Digital TV Antennas

    Jumping on the current TV antenna bandwagon, and seemingly in response to Time Warner Cable's free-antenna giveaway in the wake of its nearly month-long … Read the whole story

  • Creating A Change Agent Culture In Marketing

    Marketing leaders now use data, analytics, metrics, and modeling to tackle point problems and to enable organizational change. To be effective change agents, marketing … Read the whole story

  • The Marketing Funnel And The Customer Life Cycle

    It's not about more content -- it's about content that gets found, followed, friended and forwarded -- content that helps create itself, and lets … Read the whole story