June 3 - 6, 2024
Thursday, August 29, 2013
Top of The News
A study of national television advertisements for the top 25 quick service restaurant chains that aired between July 1, 2009, and June 30, 2010, charges that McDonald's and Burger King … Read the whole story
AUTOMOTIVEThis time, the automaker has its high-performance marque SRT (Street & Racing Technology) under the klieg lights. The deal with Universal Pictures involves the … Read the whole story
ENTERTAINMENTWarner Bros.' home video division will spend an estimated $25 million on marketing, advertising and promotional efforts touting the film's anniversary with a bevy … Read the whole story
RESTAURANTSFans can submit short (maximum 30 seconds) videos of themselves singing the chain's "Love That Chicken from Popeyes" jingle via YouTube, Vine or Instagram, … Read the whole story
PETSPurina One is calling on cat lovers to create and share do-it-yourself puzzle feeder projects to help enrich the feeding experiences of cats. Designs … Read the whole story
ELECTRONICSLenovo is hosting a "Fantasy Coach of the Year" contest, through which one coach will get the chance to not only attend this year's … Read the whole story
Ethnic groups can share brand likes, but the most diversity in ethnic brand preferences was seen in the automotive category, where there was no … Read the whole story
- COMMENTARY
Customer experience management begins with a change in mindset, but that's just the beginning. The opportunity and rewards are substantial for organizations that recognize … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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