Top of The News
by Thom Forbes
Eiji Toyoda, who led Toyota's charge into the U.S. market while he was president of Toyota Motor from 1967 to 1981 and still held the title of "ultimate adviser" when … Read the whole story
RESEARCH
by Aaron Baar
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of consumers worldwide say they trust word-of-mouth recommendations from their trusted friends and … Read the whole story
RETAIL
by Laurie Petersen
It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping … Read the whole story
HOSPITALITY
by Tanya Gazdik
Fairfield Inn & Suites is launching its Design for Habitat Facebook application, which will culminate in a brand donation of up to $50,000 for … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Quilted Northern, Jockey and Dawn did the best job among all other brands of building brand equity, according to Landor's "Breakaway Brands Study," a … Read the whole story
FOOD
by Karlene Lukovitz
Fans of the marshmallow creme cookies are being invited to share their favorite "Mallo-Memories" by posting photos, videos and stories through the Mallo-Memory tab … Read the whole story
COMMENTARY
by Peter Mollins
Your sales team needs to be equipped up front with a rich understanding of the difficulties faced by prospects. They need to be able … Read the whole story