Marketing Daily
Monday, September 23, 2013
  • Carnival Cruise Launches $25 Million-Plus Effort

    Carnival Cruise Lines is launching a $25 million-Plus national advertising campaign featuring the unforgettable and memorable vacation moments experienced every day by the cruise ... Read the whole story

  • Forrester: U.S. Leads In eCommerce Readiness

    The U.S. is a full 22 points ahead of the nearest contender, indexing at 73.4 in the Forrester composite readiness index. Several Asian countries ... Read the whole story

  • Toyota Eyes 'Evolved Truckers' For '14 Tundra

    Instead of heavy industrial equipment, hay, and construction gear, the campaign presents their analogs in loads of Home Depot-esque stuff for jobs for that ... Read the whole story

  • First Lady Addresses Food Marketing To Kids

    While tackling the childhood obesity crisis through Let's Move has been First Lady Michelle Obama's prime focus for activism, she has not publicly addressed ... Read the whole story

  • United Airlines Continues To 'Fly The Friendly Skies'

    The new campaign includes network, cable and spot television, radio, magazine, newspaper, out-of-home and digital advertising, plus social media. All of the United co-workers ... Read the whole story

  • Honeywell Speaks Up For Thermostat

    Honeywell created a digital campaign to introduce its first-of-its kind, voice-controlled thermostat in which actor John Slattery of "Mad Men" fame reads articles on ... Read the whole story

  • Tablets, Tablets, Everywhere; Is The Thrill Still There?

    Tablet sales are likely to be up 70%, stealing sales from laptops and desktops (remember those?) Those archaic platforms are moving toward a 10% ... Read the whole story

  • Look Who Got Schooled

    Isadora Faber -- the Facebook terror of Florianopolis, Santa Catarina -- is so shy she speaks with her eyes cast downward and her slender ... Read the whole story

  • Why Sears E-Commerce Is Ramping Up User-Generated Video Reviews

    Sears already has tens of thousands of user-generated video reviews that are having a material impact on Web sales. Although Courtney would not reveal ... Read the whole story