Marketing Daily
Tuesday, September 24, 2013
  • Purina Answers SOSes With Social Media

    Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with ... Read the whole story

  • Post Sandy, Halloween May Be Ho-Hum

    Chalking the restraint up to cooler weather, the NRF's national survey, conducted by Prosper Insights, finds that 158 million consumers plan to get their ... Read the whole story

  • Corn Nuts Leverages Content In Display Ads

    Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display ... Read the whole story

  • AT&T's Lee: Real-Time Rosy, But Watch For Thorns

    Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was ... Read the whole story

  • Waverly New Ads Feature Snoopy

    Home brand Waverly is featuring Snoopy and the Peanuts gang in its new ad campaign. The ads will debut in a billboard in Times ... Read the whole story

  • Oral-B Digitizes Tooth Brushing

    "At P&G Oral Care, the ultimate vision is perfect oral health," Kris Parlett, senior communications manager for Oral-B Power, tells "Marketing Daily." "If you ... Read the whole story

  • Mobile, Customers Star in New Macy's Ads

    Macy's is again relying on Harold, the fictitious store manager who has been starring in Macy's ads since last year. As in the past, ... Read the whole story

  • Microsoft Unveils Insights to Complement TV Campaigns with Digital

    TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes ... Read the whole story

  • Social Dysfunction: Three Social Marketing Pitfalls To Avoid

    The beauty of social media is that it offers a two-way conversation instead of an unsolicited one-way blast. By starting with small and organic ... Read the whole story