Marketing Daily
Tuesday, September 24, 2013

Top of The News

Burger King Looks To Satisfry Calorie Counters
by Thom Forbes

Burger King is rolling out Satisfries, a crinkle-cut version of the french fry it claims contains 25% less fat and 20% fewer calories than its classic fare. Nobody's claiming that … Read the whole story

  • PACKAGED GOODS
    Purina Answers SOSes With Social Media
    by Karl Greenberg

    Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story

  • RETAIL
    Post Sandy, Halloween May Be Ho-Hum
    by Sarah Mahoney

    Chalking the restraint up to cooler weather, the NRF's national survey, conducted by Prosper Insights, finds that 158 million consumers plan to get their … Read the whole story

  • FOOD
    Corn Nuts Leverages Content In Display Ads
    by Karlene Lukovitz

    Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story

  • TELECOM
    AT&T's Lee: Real-Time Rosy, But Watch For Thorns
    by Karl Greenberg

    Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story

  • RETAIL
    Waverly New Ads Feature Snoopy
    by Tanya Gazdik

    Home brand Waverly is featuring Snoopy and the Peanuts gang in its new ad campaign. The ads will debut in a billboard in Times … Read the whole story

  • TECHNOLOGY
    Oral-B Digitizes Tooth Brushing
    by Aaron Baar

    "At P&G Oral Care, the ultimate vision is perfect oral health," Kris Parlett, senior communications manager for Oral-B Power, tells "Marketing Daily." "If you … Read the whole story

  • RETAIL
    Mobile, Customers Star in New Macy's Ads
    by Sarah Mahoney

    Macy's is again relying on Harold, the fictitious store manager who has been starring in Macy's ads since last year. As in the past, … Read the whole story

  • COMMENTARY
    Microsoft Unveils Insights to Complement TV Campaigns with Digital
    by David Porter

    TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story

  • COMMENTARY
    Social Dysfunction: Three Social Marketing Pitfalls To Avoid
    by Justin Gray

    The beauty of social media is that it offers a two-way conversation instead of an unsolicited one-way blast. By starting with small and organic … Read the whole story