Marketing Daily
Wednesday, September 25, 2013

Top of The News

NY AG Mows Down Astroturfing
by Thom Forbes

It probably did not come as a surprise to you to learn that some of those online reviews of products and services on sites such as Yelp and Google Local … Read the whole story

  • RETAIL
    Marketers Launch Early Holiday, Spurn Mobile
    by Sarah Mahoney

    The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story

  • BEVERAGES
    Tripodi: Coca-Cola Wants The World To Sing
    by Karl Greenberg

    "Coca-Cola has moved from thinking about being the best in the world to being the best for the world," said Joe Tripodi, the company's … Read the whole story

  • RESEARCH
    Marketers Missing The Boat With Black Audiences
    by Tanya Gazdik

    With a current buying power of $1 trillion that is forecast to reach $1.3 trillion dollars by the year 2017, the importance of connecting … Read the whole story

  • RETAIL
    Wal-Mart Bows Reality Web Series
    by Aaron Baar

    "Last year, there was a lot of learning. There were all of these incredible backstories ... ," Ravi Jariwala, a Wal-Mart representative, tells Marketing … Read the whole story

  • FOOD
    Scharffen Berger Runs Ads On Android Lock Screens
    by Karlene Lukovitz

    Founded by three Duke University graduates and backed by $500,000 in funding from Great Oaks VC, Locket seeks to monetize the highly visible and … Read the whole story

  • CONFERENCE
    At OMMA Global: Data Drives The Story
    by Karl Greenberg

    "We are about connecting people to things they need and love," said Jody Ford, head of U.S. relationship marketing at eBay. "But we have … Read the whole story

  • COMMENTARY
    Connecting Brands With Kids And Moms
    by Bill Goodwin

    From the first anticipatory moments, families are there at every turn, posting pictures as their "firsts" become likes and favorites. This level of engagement … Read the whole story

  • COMMENTARY
    Content Marketing Lessons From A 9th Grade Mixtape
    by John Shea

    As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share … Read the whole story