Marketing Daily
Wednesday, September 25, 2013
  • Marketers Launch Early Holiday, Spurn Mobile

    The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly ... Read the whole story

  • Tripodi: Coca-Cola Wants The World To Sing

    "Coca-Cola has moved from thinking about being the best in the world to being the best for the world," said Joe Tripodi, the company's ... Read the whole story

  • Marketers Missing The Boat With Black Audiences

    With a current buying power of $1 trillion that is forecast to reach $1.3 trillion dollars by the year 2017, the importance of connecting ... Read the whole story

  • Wal-Mart Bows Reality Web Series

    "Last year, there was a lot of learning. There were all of these incredible backstories ... ," Ravi Jariwala, a Wal-Mart representative, tells Marketing ... Read the whole story

  • Scharffen Berger Runs Ads On Android Lock Screens

    Founded by three Duke University graduates and backed by $500,000 in funding from Great Oaks VC, Locket seeks to monetize the highly visible and ... Read the whole story

  • At OMMA Global: Data Drives The Story

    "We are about connecting people to things they need and love," said Jody Ford, head of U.S. relationship marketing at eBay. "But we have ... Read the whole story

  • Connecting Brands With Kids And Moms

    From the first anticipatory moments, families are there at every turn, posting pictures as their "firsts" become likes and favorites. This level of engagement ... Read the whole story

  • Content Marketing Lessons From A 9th Grade Mixtape

    As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share ... Read the whole story