Marketing Daily
Wednesday, October 23, 2013
  • Iams Promotes 'Shakeables' Via Online Video

    Procter & Gamble's Iams pet food brand is promoting its new "Shakeables" treats via an online video that shows a German Shepherd talking with … Read the whole story

  • Coke Under Heavy Fire; Also Loses Chief N.A. Marketer

    The brand is the subject of a petition from LGBT supporters relating to its sponsorship of the 2014 Winter Olympics in Russia, and is … Read the whole story

  • Toys R Us Unrolls #WishinAccomplished For Holiday

    The TV spots star a busload of kids -- almost 100, selected from New York City charity groups -- who think they're stuck on … Read the whole story

  • EBay: The Role Of The Dealership Is Changing

    A new eBay Autos survey shows that consumers who bought a car in the past five years want to have a confirmed price for … Read the whole story

  • N.Y. Program: Fashion Goes Underground

    The MTA said the pop-up stores, the first of which is Uniqlo's space at the multi-line hub at Union Square, will generate revenue for … Read the whole story

  • Customer Switching Reaching All-Time Highs

    Consumer expectations continue to rise even as companies are struggling to keep up. Says Robert Wollan, the global managing director of Accenture Sales & … Read the whole story

  • McDonald's Adding Pricier Items To New Dollar Menu

    The new menu will reportedly retain some of the items on the decade-old Dollar Menu, while adding more sandwiches priced at up to $2, … Read the whole story

  • The 3% Solution

    "It's not that we are women. It's that we are not men, we are the other," said Cindy Gallop, founder of IfWeRanTheWorld.com, speaking of … Read the whole story

  • The Conference Attendee's Bill Of Rights

    Conferences can be transporting, opening your mind to new worlds and creating serendipitous exchanges of ideas and insights. Or they can just suck. When … Read the whole story

  • Five Years of Change For Retail Marketers

    For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, … Read the whole story