Marketing Daily
Wednesday, October 30, 2013
  • Luck Of The Irish In New Honda Campaign

    American Honda Motor is out of the carport with a new brand salvo extending the "Start Something Special" campaign that Honda's Torrance, Calif. U.S. … Read the whole story

  • Protection 1 Guards Everything (Including Cookies)

    Protection 1, which offers business and home security, has enlisted sports radio personalities Mike Greenberg and Mike Golic (of ESPN's "Mike and Mike") to … Read the whole story

  • Glenlivet Events Reward, Create New Brand Loyalists

    The Glenlivet is hosting a series of 45 upscale "learning experience" events over two years, designed to reinforce the brand's lifestyle and luxury positioning … Read the whole story

  • Nielsen: Big Ad Spenders Keep Wallets In Pockets

    Worldwide, companies are increasing spend as markets recover from the recession. Expenditures are up 3.5% in the second quarter and the same amount year-to-date … Read the whole story

  • New York, Mexico City Partner For Travel Initiative

    New York and Mexico City are launching an initiative to encourage travel between the two cities. The one-year agreement includes a reciprocal multimedia marketing … Read the whole story

  • Seasonal Showdown: Mobile, Traditional Toys Collide

    While parents are keenly aware of how much time kids spend with screens, they're less aware of what it means for traditional toys. Richard … Read the whole story

  • Machine Translation: 5 Keys To Delivering Relevant Global Content

    As consumers demand better information and meaningful relationships with their favorite brands, it's no surprise that marketers have increased total spending on content development … Read the whole story

  • The CMO's New Million-Dollar Slide (Not)

    So take your old funnel images and line your birdcages. While you're at it, do the same with any new, single-slide wonders that try … Read the whole story