Marketing Daily
Friday, November 1, 2013
  • Century 21 Can Even Handle 'Haunted' Houses

    "Our goal with this activation is to have some fun around Halloween while surprising and delighting consumers," Century 21 CMO Bev Thorne tells "Marketing … Read the whole story

  • Send Those Branded Emails To Apple Devices

    If the recipient has a mailbox, the correspondent doesn't care what kind of box it is, as long as it's not locked. But if … Read the whole story

  • Bonobos Expands With New Women's Brand

    AYR, which stands for All Year Round, will kick off with denim, but expand to such wardrobe basics as cotton, silk and cashmere tops. … Read the whole story

  • Wireless Carriers Struggling With Consumer Expectations

    According to a study from Interakt, more than one-third of wireless customers have switched providers because they felt the carrier did not live up … Read the whole story

  • Nissan GT Academy Lines Up At Flag For Third Year

    Nissan's racetrack reality-show GT Academy is back for Season Three. The program touts Nissan's performance pedigree and its NISMO (Nissan Motor Sports) marque, while … Read the whole story

  • Where We Decide: The Exponential Impact Of Retail Creativity

    Brand marketers and creative agencies invest millions every year in understanding the "how" of the consumer decision process, but we also need to understand … Read the whole story