Top of The News
by Thom Forbes
Kraft Macaroni & Cheese could use a little comfort these days after the battering it has taken in social - and subsequently mainstream - media over its use of artificial … Read the whole story
RETAIL
by Sarah Mahoney
Themed "Toy Feliz," the company says it's an effort to create a "truly immersive" campaign for this growing audience. And observers say it's evidence … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In 2012, the fast food industry spent $4.6 billion to advertise "mostly unhealthy" products, and children and teens remained key audiences for that advertising, … Read the whole story
HOSPITALITY
by Tanya Gazdik
Waldorf Astoria is launching a global ad campaign featuring former Bond girl Olga Kurylenko. The actress, who has four films in the pipeline for … Read the whole story
CONFERENCE
by Karl Greenberg
Overarching legal issues exist around where the firewall should be between native ads and editorial: disclosure, and permeability of the editorial/ad membrane. "What happens … Read the whole story
ELECTRONICS
by Aaron Baar
Next year, it may come down to our soccer prowess to keep from becoming enslaved by aliens. Samsung is putting together a soccer dream … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Goodyear Tire & Rubber Company has signed up a sponsorship deal making the brand the "Official Tire" of the U.S. Ski Team, U.S. … Read the whole story
COMMENTARY
by Gretchen Hoffman
Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story
COMMENTARY
by Dustin Longstreth
One of the biggest lessons the game of basketball has to offer brands is this: Agility is the single most sustainable competitive advantage -- … Read the whole story