Top of The News
by Thom Forbes
Walt Disney's "Wonderful World of Color" has exploded into so many hues that it takes an earnings call to remind us of the full spectrum of its expanding universe. Yesterday's … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story
RETAIL
by Sarah Mahoney
Procter & Gamble came in No. 1 again this year, earning highest marks for "clearest company strategy." And Unilever moved into second place, powered … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
PNC Bank has launched its first online-only, video-driven campaign. Another first for the bank is the overt use of humor, Deborah Van Valkenburgh, PNC … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
Called "Off the Court," the new online experience will feature live video chats with NBA players, coaches and former players, and a multi-part video … Read the whole story
FOOD
by Karlene Lukovitz
This year, the digital hub will be supported by print ads, along with engagement activities on the brand's social media communities (including Facebook and … Read the whole story
FOOD
by Karlene Lukovitz
Citing the health risks associated with consuming trans fat, the Food and Drug Administration has made a preliminary determination that partially hydrogenated oils (PHOs) … Read the whole story
by Gavin O'Malley
From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such … Read the whole story
COMMENTARY
by Jessica Thorpe
Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
At MediaPost's OMMA Native conference in New York this week, a good chunk of panel time was devoted to the kinds of issues that … Read the whole story