Marketing Daily
Monday, November 11, 2013
  • MOGA Uses YouTube For Launch

    Enlisting YouTube stars such as Freddie Wong (co-creator of "Video Game High School"), Niko Pueringer (Corridor Digital) and Ryan Connelly (Film Riot), the company … Read the whole story

  • Price Power: From Family Dollar To Abercrombie & Fitch

    Exceptional retailers are those that know how to keep their prices high, instead focusing on product differentiation and brand identity, argues Deloitte's Michael Raynor. … Read the whole story

  • J.Crew, MasterCard Partner For MasterPass

    J.Crew has selected MasterCard's MasterPass to provide shoppers with a secure and speedy checkout experience. The two companies are launching an integrated marketing campaign, … Read the whole story

  • Lexus Sponsors Road Trip Series On

    One series, filmed on the East Coast, centers on a couple, Steve and Wade, driving a red Lexus LS 460 F from Washington, D.C. … Read the whole story

  • With Smart Run Watch, Adidas Sprints For The Lead

    Adidas is latest to market with its second-generation Smart Run. The $399 machine, which hit shelves Nov. 1, is much like a smartphone as … Read the whole story

  • CEOpen Mouth, Remove Foot

    Not for no reason, corporate managers are terrified of social media. Dear God, what if someone out there says something false and damaging to … Read the whole story

  • Personalized Marketing For B2B Sites - Three Ways To Avoid Complexity

    B2B marketers today work hard to develop content that is targeted to the ideal sales prospect and on navigation and messaging that shepherds that … Read the whole story