Marketing Daily
Friday, November 15, 2013
  • RETAIL
    Walmart, Kohl's Vow More Aggressive Marketing
    by Sarah Mahoney

    Walmart and Kohls reported disappointing third-quarter sales, and both chains are vowing to step up their marketing intensity in the weeks leading into the … Read the whole story

  • COMMENTARY
    There's No Such Thing As 'Branding'
    by Karl Greenberg, Staff Writer

    I just had a conversation with an agency executive who was just brought into a major agency to handle a major auto account. We … Read the whole story

  • FOOD
    Duncan Hines Site Breaks The CPG Mold
    by Karlene Lukovitz

    Most CPG sites are still characterized by top-down content architectures and traditional navigation. Duncan Hines and its digital agency, Tenthwave, took a different approach. Read the whole story

  • COMMENTARY
    Not Black And Blue Friday
    by Michael Caccavale

    Accenture's annual Holiday Shopping Survey predicts the biggest Black Friday in five years -- and the times they are a-changing. The survey suggests that … Read the whole story

  • RESEARCH
    Millennials: Harder To Reach, More Impressionable
    by Aaron Baar

    Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story

  • SPORTS
    Adidas, NBA Goes Big With Logo
    by Karl Greenberg

    After Big Color comes Big Logo. And Adidas. The sports gear company is backing the NBA holiday "BIG Logo" uniform game-day pageant where all … Read the whole story

  • TRAVEL
    Southwest Airlines, Best Western Tops In Brand Awareness
    by Tanya Gazdik

    "In a very competitive airline industry where consumers are extremely focused on price, low fares and 'bags fly free' are powerful messages," YouGov BrandIndex … Read the whole story

  • Coal In The Stocking: Expect Weaker Holiday Sales Growth
    by Steve McClellan

    That's according to Annalect's Fall Retail Report. The good news, per the Omnicom firm: e-commerce will remain strong as retailers focus on mobile and … Read the whole story

  • Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results
    by Laurie Sullivan

    Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story