Marketing Daily
Friday, November 15, 2013
  • Walmart, Kohl's Vow More Aggressive Marketing

    Walmart and Kohls reported disappointing third-quarter sales, and both chains are vowing to step up their marketing intensity in the weeks leading into the … Read the whole story

  • There's No Such Thing As 'Branding'

    I just had a conversation with an agency executive who was just brought into a major agency to handle a major auto account. We … Read the whole story

  • Duncan Hines Site Breaks The CPG Mold

    Most CPG sites are still characterized by top-down content architectures and traditional navigation. Duncan Hines and its digital agency, Tenthwave, took a different approach. Read the whole story

  • Not Black And Blue Friday

    Accenture's annual Holiday Shopping Survey predicts the biggest Black Friday in five years -- and the times they are a-changing. The survey suggests that … Read the whole story

  • Millennials: Harder To Reach, More Impressionable

    Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story

  • Adidas, NBA Goes Big With Logo

    After Big Color comes Big Logo. And Adidas. The sports gear company is backing the NBA holiday "BIG Logo" uniform game-day pageant where all … Read the whole story

  • Southwest Airlines, Best Western Tops In Brand Awareness

    "In a very competitive airline industry where consumers are extremely focused on price, low fares and 'bags fly free' are powerful messages," YouGov BrandIndex … Read the whole story

  • Coal In The Stocking: Expect Weaker Holiday Sales Growth

    That's according to Annalect's Fall Retail Report. The good news, per the Omnicom firm: e-commerce will remain strong as retailers focus on mobile and … Read the whole story

  • Marketers Frustrated By Data, Stress Real-Time, Quantifiable Results

    Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story