Marketing Daily
Monday, November 18, 2013
  • New Amsterdam Vodka In First Ad Campaign

    Introduced two years ago, the rapidly growing New Amsterdam Vodka brand is now launching its first advertising campaign, dubbed "It's Your Town." The vodka … Read the whole story

  • Dealership Media Strategy Is Key

    "Marketing Daily" talks to Dave Winslow,'s chief digital space strategist, about media landscape for dealers, and its opportunities and challenges. Read the whole story

  • Black Friday Forecast: Fewer Shoppers, More Deals

    A new survey from the National Retail Federation predicts that beginning at 6 p.m. Thanksgiving Day, some 140 million people will leave the turkey … Read the whole story

  • Lexus Ties On A New Bow

    Clear 'em out with a jingle! That's the call heard round the U.S. this time of year. And definitely in Detroit, New Jersey and … Read the whole story

  • Consumers Still Not Sold On Mobile Payments

    Consumers are still not sold on the value of mobile transactions, despite ever-increasing options available (such as the national launch last week of Isis … Read the whole story

  • Liberty Mutual Plays Up 'Passion'

    Liberty Mutual is focusing on the company's passion to protect, comparing it to a business owner's passion to thrive.The newly launched domestic brand campaign … Read the whole story

  • Running For The Exit

    Whoever is considering bidding on Forbes, which announced Friday that it is up for sale, must first address two questions: Is revenue growth based … Read the whole story

  • How To Engage, Excite And Keep Superfans: Your Brand's Most Important Asset

    What's the key to the superfans' hearts? Treat them right. They are the most authentic voice that brands have. And in addition to having … Read the whole story