Marketing Daily
Wednesday, November 20, 2013
  • Spice Islands Returns To TV Advertising

    The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care of an artisan" to produce the best spices -- for example, traveling to … Read the whole story

  • Premium Drives Dating, Music Engagement, Revs

    At the Mapping Mobile Conference, panelists spoke about everything from consumer research to dating sites. One dominant takeaway is that people who are willing … Read the whole story

  • Would You Touch Ron For A Durango?

    To ride the coattails of Ferrell's next "Anchorman" movie coming around the holidays, Dodge is extending its Paramount Pictures partnership with "Hands on Ron … Read the whole story

  • Larger Screens = More Data Use

    The steady increase of smartphone screen size could be a major boon for the wireless carriers supporting them, as a new study reveals consumers … Read the whole story

  • BDO's CMO Forecast: Tis The Season To Slash Prices

    The bad news, the survey says, is lower expectations all around: CMOs expect, on average, a consumer spending gain of 3.1% on Black Friday, … Read the whole story

  • Capitalizing On Behavioral Data To Create A Better Customer Loyalty Experience

    It's time marketers recognize that their perception of reality is different from actual reality. Behavioral metrics matter just as much as traditional measurements in … Read the whole story

  • Home Depot Registers 50% Rise In Digital Sales

    Home Depot is heading into the holiday season with fresh momentum in online sales. The home improvement chain on Tuesday reported a 50% spike … Read the whole story