Top of The News
by Thom Forbes
The salesforce commission is going the way of the 15% media commission if stories in the "New York Times" and "Wall Street Journal" this morning are any indication. And in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign includes a new spot running on sites like Hulu and ABC.com designed to drive parents to the new Web site. The ad … Read the whole story
RETAIL
by Sarah Mahoney
The world's most practical, versatile and least-thought-required presents are becoming even more popular: A new survey from the NRF predicts that eight in 10 … Read the whole story
BEVERAGES
by Karlene Lukovitz
Gatorade.com now features an interactive section called "The Science of G," in which Newton's body serves as a virtual guide showing what happens internally … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Last week, Honda's agency, Los Angeles-based RPA, gave Christian Cocker the tiller on the account. Cocker, who will be SVP, group strategic planning director, … Read the whole story
HOSPITALITY
by Tanya Gazdik
Hilton Hotels is kicking off a promotion aimed at professionals who have neglected to use their allotted vacation time. With the year drawing to … Read the whole story
COMMENTARY
by
Rob Delaney is one of the luckiest people in the Twitterverse. Well, aside from all the insiders who made billions of dollars via the … Read the whole story
COMMENTARY
by Drew Neisser
Listen to the seven top marketers quoted here and you will hear why staying in touch with their customers has been integral to their … Read the whole story
COMMENTARY
by David Karel
What does it take to create a marketing plan that will focus your limited time, resources and budget on what matters most to enable … Read the whole story
by Erik Sass
One of the big selling points of digital billboards is interactivity -- and the definition grew wider this week thanks to British Airways, which … Read the whole story