Marketing Daily
Friday, November 22, 2013
  • Amazon Amps Up For Holiday Win

    "The biggest overarching storyline for this holiday selling season is that we have a very compressed selling schedule," says Andrew Lipsman, VP of marketing … Read the whole story

  • Sprint Tumbles In 'Consumer Reports' Ratings

    The publication surveyed its more-than 58,000 subscribers to rank the carriers in categories such as value, voice, text and 4G reliability. "Pretty much across … Read the whole story

  • Air New Zealand: Official Airline Of Middle-Earth

    Air New Zealand is launching a global marketing campaign tied to the premiere of "The Hobbit: The Desolation of Smaug." The effort includes a … Read the whole story

  • November New-Vehicle Sales Looking Strong

    J.D. Power predicts sales this month will close in on 1,030,300, which would be a 4% increase from the month last year. It's also … Read the whole story

  • Lindt Unveils Macy's Thanksgiving Day Parade Float

    Lindt's float features a chocolate shop theme, with a three-story-tall Lindt Master Chocolatier puppeteer figure pulling strings to orchestrate the pouring and casting of … Read the whole story

  • Mobile Shoppers Favor Retailer Sites Over Apps

    The vast majority of smartphone owners use their devices to shop, but they're more likely to turn to retailers' mobile Web sites than their … Read the whole story

  • Moving On From ROI To ROE - A Return On Empathy

    Innovations in the neurosciences and developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins … Read the whole story

  • A New Trend From Way Back

    I'm having coffee after a tour that Ford Motor's trend expert Sheryl Connelly put together for reporters to demonstrate some new trends Ford will … Read the whole story