Marketing Daily
Monday, December 2, 2013

Top of The News

Look, It's A Bird, It's A Plane, It's ... An Amazon Drone!
by Thom Forbes

Imagine a world where an "Octocoptor" drone delivers "Beatles vs. Stones" - or, for that matter, a new set of drumsticks - to your door shortly after you've pressed a … Read the whole story

  • RETAIL
    Thanksgiving Gains Gobbled Black Friday Sales
    by Sarah Mahoney

    Both the National Retail Federation and ShopperTrak are reporting scant sales gains over the four-day period. And while millions thronged malls to shop on … Read the whole story

  • RESEARCH
    Don't Discount Lower-Income Affluents
    by Tanya Gazdik

    Lower-income affluents are important to marketers, according to a trend report from Unity Marketing. Brands as diverse as Costco, Trunk Club, Black Box Wines, … Read the whole story

  • AUTOMOTIVE
    Fuel Cells And Tech Talk In L.A. And Tokyo
    by Karl Greenberg

    A little over a week ago, an automotive version of Thanksgivukkah took place: the Tokyo Auto Show, the Los Angeles Auto Show and the … Read the whole story

  • RESEARCH
    BCG Index Documents The Power Of Brand Advocacy
    by Karlene Lukovitz

    BCG surveyed more than 32,000 consumers in the U.S., France, Germany and Spain about their actual brand advocacy behaviors, rather than their intentions, in … Read the whole story

  • DirecTV, Dish Lead Pay TV Consumer Satisfaction
    by Wayne Friedman

    When it comes to pay TV consumer satisfaction, DirecTV and Dish Network are now leading the business, a YouGov BrandIndex Satisfaction study has shown, … Read the whole story

  • COMMENTARY
    Between Stupidity And Gigantic Stupidity: A Fine Line
    by Bob Garfield, Featured Columnist

    In the social-media age, nobody -- not e-tailers, not governments, not Vaticans -- can suppress speech without backlash exponentially more damaging than the offending … Read the whole story

  • COMMENTARY
    Facebook Is Not The Super Bowl
    by Joe Germscheid, Op-Ed Contributor

    Change is coming, and Facebook should lead, not follow TV's outdated mass marketplace. Advertisers and Facebook can and should work together to change the … Read the whole story