Marketing Daily
Friday, December 13, 2013
  • Hyundai Touts Genesis, Elantra In Super Bowl

    Steve Shannon, VP marketing, tells "Marketing Daily" that Hyundai's presence in the game drives huge traffic to its site. "It just gets better and … Read the whole story

  • DaVinci Wines Debuts Facebook Promo

    DaVinci Wines offered a unique twist this year on its interactive "Storyteller Experience" promotion on Facebook. Now in its third year, the program recruits … Read the whole story

  • Bolthouse Farms Leverages Innovative Instagram Tech

    The natural food and beverages maker is beta-testing a new social engagement tool, called Brand Recognition, to verify consumer Instagram posts of branded Bolthouse … Read the whole story

  • Kohl's, Walmart Woo Shoppers In Lull Week

    The moves come amidst the traditional lull week for retailers, after the frenzied push of Black Friday events, but before shoppers are seized by … Read the whole story

  • Crying On Santa's Lap? That's A Sprout MOMent

    Jennifer Giddens, vice president of marketing at Sprout, tells "Marketing Daily," "You burnt the tray of holiday cookies that you made with your kids, … Read the whole story

  • Publish Once, Share Everywhere (P.O.S.E.) For YouTube Success

    Google made headway in the early search engine wars by pushing relevance and authority as key components of its algorithm. SEO became less about … Read the whole story

  • Build To Code?

    This is National Computer Science Education Week. But you know this. You must know it because it's been front and center on Google.com. That … Read the whole story