Top of The News
by Thom Forbes
An editorial accompanying two original studies and one review of existing research published yesterday in the "Annals of Internal Medicine" seeks to put the kibosh on the marketing, sale and … Read the whole story
SPORTS
by Karl Greenberg
The sports retailer will continue as the title partner of the Foot Locker Three-Point Contest, where long shooters vie against each other between game … Read the whole story
RESEARCH
by Aaron Baar
According to new research from Sprout Social, messages sent to brands requiring attention via Twitter or Facebook increased 175% over the past year. Meanwhile, … Read the whole story
FOOD
by Karlene Lukovitz
Koechner plays "Peanutty Professor," an eccentric explorer who has spent his life looking for the perfect peanut. Purpose: To convey, in an entertaining way, … Read the whole story
AIRLINES
by Tanya Gazdik
JetBlue Airways is the first travel company to tie the health of the Caribbean's beaches to its bottom line. The airline is partnering with … Read the whole story
BEAUTY
by Sarah Mahoney
For the second go-round of its "Nature Knows Color" campaign, the Durham, N.C.-based company hired Singapore petal artist Fong Qi Wei, who painstakingly dissembled … Read the whole story
AUTOMOTIVE
by Karl Greenberg
What about Dodge? Market research firm Millward Brown Digital, which has done a shopper analysis of the campaign, reports that "It Comes Standard" on … Read the whole story
COMMENTARY
by Alit Bar Sadeh
Just three little words: call to action -- yet so much is riding on them. CTAs are crucial components of your inbound marketing strategy. … Read the whole story
COMMENTARY
by Bill Goodwin
Research has proven the value of simply sitting down to dinner together. Most kids wish they had more free time to play and to … Read the whole story