Top of The News
by Thom Forbes
E-cigarettes are increasingly in the air-and hence on the minds of politicians, activists and commentators. The news this morning includes stories about six senators calling for a federal
investigation into … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Consumers are now increasingly looking to naturally or inherently nutritious foods and beverages -- "traditional foods rooted in folklore as beneficial and delicious," according … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communications, and InterTrend Communications for Hispanic, African-American and Asian American markets, respectively. Now … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your home could overload with too much holiday cheer. The game helps homeowners identify … Read the whole story
RETAIL
by Aaron Baar
According to Shop.org's eHoliday survey, 75% of retailers said their deadline for free standard shipping would expire before Friday, Dec. 20, a full five … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company, which has achieved tremendous success with its One Ford global auto strategy that obviates having to create market-specific vehicles, will engage in … Read the whole story
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by Gavin O'Malley
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
COMMENTARY
by
As we wrap up the holiday season (and indulge in bad puns like "wrapping up the holiday season") I must say that in the … Read the whole story
COMMENTARY
by Scott Cooper
Will shoppable magazines ever replace catalogs as the go-to medium for shopping? Maybe not. But it's certainly a strategy that publishers, retailers and brands … Read the whole story
COMMENTARY
by Len Stein
As 2013 comes speeding to a close, it's time for public relations practitioners to pause from their usual frenzied rounds to take stock of … Read the whole story