Marketing Daily
Thursday, December 19, 2013
  • Nutrient-Dense Foods Gaining Favor Over 'Functionals'

    Consumers are now increasingly looking to naturally or inherently nutritious foods and beverages -- "traditional foods rooted in folklore as beneficial and delicious," according … Read the whole story

  • Toyota Creates Diversity Agency Group

    Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communications, and InterTrend Communications for Hispanic, African-American and Asian American markets, respectively. Now … Read the whole story

  • Allstate To Holiday Revelers: How To Avoid 'Mayhem'

    Allstate's Holiday Home Decorator, developed with Leo Burnett, displays how your home could overload with too much holiday cheer. The game helps homeowners identify … Read the whole story

  • Wednesday Holiday Plays Havoc With Shipping

    According to Shop.org's eHoliday survey, 75% of retailers said their deadline for free standard shipping would expire before Friday, Dec. 20, a full five … Read the whole story

  • Ford Profit Goes Up In 2013, Down In 2014

    The company, which has achieved tremendous success with its One Ford global auto strategy that obviates having to create market-specific vehicles, will engage in … Read the whole story

  • Social Media Marketing Upstages Display Marketing

    Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story

  • Christmas Balls, Bells, And Showing Your Joe

    As we wrap up the holiday season (and indulge in bad puns like "wrapping up the holiday season") I must say that in the … Read the whole story

  • Why Magazines Are The New Catalogs This Holiday Season

    Will shoppable magazines ever replace catalogs as the go-to medium for shopping? Maybe not. But it's certainly a strategy that publishers, retailers and brands … Read the whole story

  • Public Relations Resolutions For 2014

    As 2013 comes speeding to a close, it's time for public relations practitioners to pause from their usual frenzied rounds to take stock of … Read the whole story