Top of The News
by Thom Forbes
Edgar M. Bronfman, who led Joseph E. Seagram & Sons - a Canadian distillery founded by his father during Prohibition - when it was the dominate marketer in the U.S. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The General Motors division is going to execute a social media blackout across its Twitter, Facebook, Tumblr, and Instagram channels on Christmas as part … Read the whole story
ENTERTAINMENT
by Aaron Baar
In advance of the premiere of E! Network's newest show, "#RichKids of Beverly Hills," the cable net is launching social media scavenger hunts in … Read the whole story
RETAIL
by Sarah Mahoney
Meanwhile, the company has decided Misery loves company, and is rolling out the latest Kobe Prelude line. The Kobe Prelude III, with a "fresco-inspired" … Read the whole story
BEVERAGES
by Karlene Lukovitz
With diet soda sales now declining faster than regular soda sales, beverage makers are in a race to develop naturally sweetened zero- or low-cal … Read the whole story
AIRLINES
by Tanya Gazdik
Japanese airline All Nippon Airways is launching its first global marketing campaign called "By Design." It is the largest transnational marketing campaign in the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The guy who helmed "The Italian Job" movie, which features Mini Cooper, and which Mini actually sponsored as part of a product integration, is … Read the whole story
COMMENTARY
by Oren Harnevo
As video moves beyond TV and has become an essential tool in the digital world, brands can connect with their customers and use data … Read the whole story