Marketing Daily
Monday, January 6, 2014
  • Old Spice Says, 'Smellcome To Manhood'

    Procter & Gamble's Old Spice male hygiene brand is touting a reformulation of its Body Spray products with a campaign breaking this week that … Read the whole story

  • Jillian Michaels Partners With Curves

    Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michaels to launch new workouts. "Jillian epitomizes the next evolution of Curves," said … Read the whole story

  • KFC Engagement Push Includes iPhone-Shot TV Ads

    That new brand tagline is being deployed across digital and social media, packaging and in-store branding and promotion elements, as well as in new … Read the whole story

  • 25% Of Smartphone Owners Going Case-free

    About one-third of these case-free Android users said they weren't concerned about dropping their phone. A similar percentage of case-free iPhone users said they … Read the whole story

  • BMW Boosts U.S. Bobsledding Team

    The automaker, which has been deeply involved in designing Team U.S.A. bobsleds, is supporting its efforts with a major marketing push for the Winter … Read the whole story

  • Betting On Local, Whole Foods Loans Another $15M

    The retailer had already pledged $10 million to the program, making low-interest loans to some 155 growers, producers and food artisans. Those include "pioneering" … Read the whole story

  • Pandora Extends Advertising To In-Car Audience

    With almost half of all radio listening happening in cars, Pandora in recent years has focused on building its streaming service directly into vehicles. … Read the whole story

  • A Nasty Pile-Up At The Indie 50000

    When it comes to digital mayhem, no medium has been more disintermediated than independent film. Twenty years ago, with the likes of Sundance and … Read the whole story

  • The Influencer Conundrum -- Who Do You Choose?

    As marketers, rather than viewing the term "influencer" as one narrow definition, we can approach it as a way of understanding how consumers impact … Read the whole story