The weeklong International Consumer Electronics Show powers on in Las Vegas this morning with a preview for the media and the kick-off of the extravaganza's conference and keynote series. The … Read the whole story
Procter & Gamble's Old Spice male hygiene brand is touting a reformulation of its Body Spray products with a campaign breaking this week that … Read the whole story
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michaels to launch new workouts. "Jillian epitomizes the next evolution of Curves," said … Read the whole story
That new brand tagline is being deployed across digital and social media, packaging and in-store branding and promotion elements, as well as in new … Read the whole story
About one-third of these case-free Android users said they weren't concerned about dropping their phone. A similar percentage of case-free iPhone users said they … Read the whole story
The automaker, which has been deeply involved in designing Team U.S.A. bobsleds, is supporting its efforts with a major marketing push for the Winter … Read the whole story
The retailer had already pledged $10 million to the program, making low-interest loans to some 155 growers, producers and food artisans. Those include "pioneering" … Read the whole story
With almost half of all radio listening happening in cars, Pandora in recent years has focused on building its streaming service directly into vehicles. … Read the whole story
When it comes to digital mayhem, no medium has been more disintermediated than independent film. Twenty years ago, with the likes of Sundance and … Read the whole story
As marketers, rather than viewing the term "influencer" as one narrow definition, we can approach it as a way of understanding how consumers impact … Read the whole story