Marketing Daily
Monday, January 13, 2014
  • P&G's Olay Launches 'Your Best Beautiful' Campaign

    The Cincinnati-based company says it is in the midst of launching the digital ads via video on its social media channels, with the official … Read the whole story

  • Honda Civic Campaign Reflects Media Strategy

    Ed Beadle, national manager for Honda and Acura media strategy, tells "Marketing Daily" that the new campaign is the first fully integrated effort for … Read the whole story

  • StarKist's 'Charlie' Gets Makeover

    StarKist's Charlie the Tuna is appearing in new TV ads as "a classic hipster with a fresh new look." The tuna brand is reintroducing … Read the whole story

  • CSPI Threatens Three Big Food Cos. With Lawsuits

    CSPI notified Kraft Foods that it will sue Kraft if it continues to use the word "natural" in connection with its Crystal Light Natural … Read the whole story

  • Butterworth's, Busch Gardens Together For First Time

    The so-called "Sweet-stakes" will be promoted on both the Mrs. Butterworth's and Busch Gardens Facebook pages, and will be supported through promoted posts and … Read the whole story

  • Dealer-Founded FordDirect Evolves

    The Web-based digital marketing services channel, started as a joint dealer/OEM venture by Ford National Dealer Council members Leo Hillock and David Kain (now … Read the whole story

  • Literally The Worst Thing Ever

    Last night, my 12-year-old cried herself to sleep, heartbroken and inconsolable. Nobody had died. Her parents hadn't battled in a drunken rage. She hasn't … Read the whole story

  • The Evolution Of Marketing Automation

    MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business. Forward-thinking businesses are out-pacing their competitors … Read the whole story