Marketing Daily
Thursday, January 16, 2014

Top of The News

Watson Looks To Collaborate And Commercialize
by Thom Forbes

"What will you do with Watson?" is the question at the end of an upbeat new video touting IBM's $1 billion investment in the development and commercialization of its supercomputer … Read the whole story

  • FOOD
    Butterfinger Peanut Butter Cups Teases Racy SB Ad
    by Karlene Lukovitz

    Butterfinger is going to the Super Bowl to grab America's attention for its first product launch in five years, and the largest launch in … Read the whole story

  • AUTOMOTIVE
    Smithfield Foods Renews Deal With Petty Motorsports
    by Karl Greenberg

    "I love racing," says Smithfield CEO Larry Pope, who grew up in Daytona Beach, Fla. and used to go to races at the track. … Read the whole story

  • RETAIL
    Planet Fitness Pokes Fun At Fitness Fanatics
    by Tanya Gazdik

    Planet Fitness is launching a campaign that continues to focus on the company's "No Gymtimidation" approach to working out. Four national TV spots created … Read the whole story

  • RESEARCH
    BCG Studies Ways Gen Y Rewards 'Brand Soul'
    by Sarah Mahoney

    While Gen Y's relationship with brands has long been known to be unlike their parents', a new study reveals just how different they really … Read the whole story

  • APPAREL
    Timex Says 'Wear It Well' In Huge Campaign
    by Karl Greenberg

    Timex is launching a multimillion-dollar campaign, focusing on its heritage with a spotlight on its classic-style watches. It isn't bringing back its famous tag, … Read the whole story

  • COMMENTARY
    Christie And The Garden State Packed With Broken Heroes
    by

    Chris Christie has in the past famously criticized Snooki and the other stars of "Jersey Shore" for reflecting badly on the state. But who'd … Read the whole story

  • COMMENTARY
    5 Things That Could Transform Your CPG Brand
    by Eric Weisberg

    CES 2014 laid a few golden eggs that just might transform your brand and get it the attention it deserves. All you need to … Read the whole story

  • COMMENTARY
    They Have Consumers At 'Hello'
    by Ken Beaulieu, Op-Ed Contributor

    Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty … Read the whole story