Top of The News
by Thom Forbes
New products may indeed be the rocket fuel for growth and expansion for an enterprise but when it comes to consumption, Americans tend to be stick-in-the-mud traditionalists who tend to … Read the whole story
RESTAURANTS
by Karlene Lukovitz
During Super Week, Subway will be a returning sponsor of ESPN Radio's Green Room, offering guests who are going on-air for "Mike & Mike" … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The new campaign centers on a TV and Web spot called "Fly by Night," whereby a rakish guy steps onto the ledge of his … Read the whole story
RETAIL
by Sarah Mahoney
The intersection between New York's fashion crowd and the National Football League is usually nonexistent, but the coming Super Bowl looks to be a … Read the whole story
ELECTRONICS
by Aaron Baar
"Throughout the years, Brother has built a large network of P-touch enthusiasts and users," Linda Sanford, director of P-touch product marketing, tells "Marketing Daily." … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
In addition to sponsoring the U.S. Olympic Committee and Team USA, TD Ameritrade is supporting seven U.S. Olympians along with "next generation" future Olympians. … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The industry spent roughly $20 million pitching non-combustible products in the U.S. between June and September last year. The spend was divided among print … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Once again, those haughty French are mocking us. To fund its anti-imperial campaign of terror, the French government is greedily eyeing the coffers of … Read the whole story
COMMENTARY
by David Karel
Change is coming at marketers fast and furiously, and they are well aware of it. Digital marketing is, of course, driving a lot of … Read the whole story