Top of The News
by Thom Forbes
It's trade show season in Hollywood, which is to say that a lot of egos are being pumped and deflated, libations are freely flowing, and awards are being handed out … Read the whole story
RETAIL
by Sarah Mahoney
Thanks to OfficeMax, Big Data marketing just got another black eye. And some privacy experts think this one, piled on top of data breaches … Read the whole story
TELECOM
by Aaron Baar
"We wanted to try to keep the onscreen action relatively low and make sure we're delivering as simple a message as practical," Sprint Chief … Read the whole story
BEVERAGES
by Karlene Lukovitz
Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads and other interactive ad formats to drive participation in an "Irish to the … Read the whole story
TRAVEL
by Karl Greenberg
Successful branding doesn't begin at the airline gate. It starts online with an easy website, personalized service, strong loyalty channels and a good media … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Polar Edition. The spot is also on Jeep's YouTube channel. The spot uses … Read the whole story
COMMENTARY
by Jeri Smith, Columnist
While we all know that not all advertising dollars are spent wisely, it's often hard to determine what's working and what's not. Changes in … Read the whole story