Marketing Daily
Thursday, January 30, 2014
  • M&M's N.Y. Store Offers Live Shows Around Bowl

    Locals and tourists in town for the Super Bowl in nearby New Jersey can watch live broadcasts of three of the station's shows, originating … Read the whole story

  • VW's Brand Strategy Hones In On Product

    A glance at the automaker's Super Bowl spot offers a glimpse of where it is going. From the first second, where you see the … Read the whole story

  • Bud And Bud Light Prep For Super Bowl

    Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Super Bowl spots. The Budweiser spot, "Puppy Love," aims to endear the brand … Read the whole story

  • After Rough 2013, Expect More Top-Secret Toys

    But there's plenty for toy marketers to be upbeat about in the months ahead, including more movies (which means more licensing opportunities,) a push … Read the whole story

  • FordDirect Says Digital, Mobile Move Metal

    The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertising channels influence purchase behavior of auto shoppers, said 60% of consumers bought … Read the whole story

  • Cheerios Brings Back Interracial Family For Bowl

    For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatchi & Saatchi New York have created a sequel to last year's high-profile … Read the whole story

  • The De-Bimbo-ization Of Super Bowl Ads? A Girl Can Dream

    This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story

  • Countdown To The Super Bowl

    Why does this man have wings? Find out in today's Super Bowl edition of Out to Launch. Read the whole story

  • 2014: Year Of The Disconnect

    What's on deck for consumer and shopper behaviors and attitudes? Fundamentally, I envision 2014 as being the year of the paradox. Read the whole story

  • Why Cut Down Movie Trailers?

    Not many retailers advocate less marketing by their product suppliers, but that's just what movie theaters are doing. Read the whole story