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Jos. A Bank says its $825 million acquisition of outdoors clothier Eddie Bauer on Friday is all about expanding its merchandising options. Analysts point out, however, that it's also about … Read the whole story
FOODMondelez International's brand is running a campaign that celebrates "morning wins" through Twitter, a TV ad, radio promotions, branded content partnerships and -- in … Read the whole story
AUTOMOTIVESome, like Hyundai, had huge spikes on two occasions with their lead-up efforts. Only one, Chevrolet, which used the game to talk about its … Read the whole story
"We wanted to bring Season Three back in a big way, and we wanted to go Texas big," Tricia Melton, senior vice president of … Read the whole story
FOODBlue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story
- COMMENTARY
Remember Comcast Must Die? It was a blog jihad I mounted back in 2007 not to kill the cable provider, but to shame it … Read the whole story
European Wax Center is launching a national campaign designed to extend the 10-year-old waxing brand into the general beauty category with the tagline "Revealing … Read the whole story
