"Insulated and non-insulated jackets, shells and fleece, base layers, handwear, headwear, and winter boots, experienced strong sales across much of the country in 2013," … Read the whole story

Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story

Says Matt Davis, head of Fiat brand product marketing, "we choose tracks that we know will be fun and challenging for our drivers, where … Read the whole story

"It's really all about informing Americans, especially those who are active, about the benefits of protein," Greg Yahn, vice president of marketing for Oberto … Read the whole story

Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in which four pro golfers are "Speed Police" marionettes rolling around courses in a … Read the whole story

In addition to promoting McDonald's' coffee and breakfast menu, the new campaign seeks to reinforce the message that McDonald's offers "balanced meals, quality coffee … Read the whole story