Marketing Daily
Monday, February 24, 2014

Top of The News

Aveda Founder Rechelbacher Remembered As Visionary
by Thom Forbes

Horst Rechelbacher, who was born in Austria, became a celebrity hairdresser in Italy and then founded Aveda cosmetics in Minnesota, is being remembered in obituaries as a visionary who tapped … Read the whole story

  • AUTOMOTIVE
    Nissan's Marx Presses The Social Accelerator
    by Karl Greenberg

    "We see social media as an amplifier -- an accelerant," Nissan North America's director of social media and interactive marketing, says. "But while we … Read the whole story

  • TELECOM
    Satisfaction Improving For Indie Wireless Stores
    by Aaron Baar

    "Overall, the scores are still higher among carrier-owned stores, but the non-carrier stores are catching up," Kirk Parsons, senior director of the telecommunications services … Read the whole story

  • FINANCIAL SERVICES
    Visa Makes Olympics Sponsorship Count
    by Tanya Gazdik

    Olympics marketing is worth the investment of both time and money, Visa Chief Marketing Officer Kevin Burke tells "Marketing Daily." The Olympic Games provide … Read the whole story

  • APPAREL
    Under Armour Extends U.S. Speedskating Partnership
    by Karl Greenberg

    Under Armour has signed its largest-ever sports deal, extending its partnership with U.S. Speedskating for another eight years. The original partnership had been set … Read the whole story

  • WhatsApp Gets U.S. Bounce From Facebook Deal
    by Mark Walsh

    If WhatsApp wasn't growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion … Read the whole story

  • COMMENTARY
    Warp Speed, Data
    by Joe Lozito, Alex Mahernia

    Big Data is the best thing to ever happen to advertising. Read the whole story