JCPenney is again using the Academy Awards to introduce a new spring marketing campaign. And given the dramatic maelstrom the company has starred in … Read the whole story

About 54% of surveyed men said they shop for groceries and household supplies more often than their spouses, with many saying they are the … Read the whole story

"As mobile gaming expands with increased smartphone and tablet penetration, we're seeing a very broad and diverse audience develop for mobile gaming, with women … Read the whole story

Singer Adam Levine is helping to kick off an initiative to help motivate other adults with Attention-Deficit/Hyperactivity Disorder by sharing his own personal story. … Read the whole story

The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars line, primarily targets Hispanic families. It offers consumers chances to win a VIP … Read the whole story

The survey, based on more than 200 CMOs, confirms that marketing execs are increasingly ambitious: Some 40% of the B2B CMOs believe their next … Read the whole story

Peter Sealey, I owe you an apology. Surely you remember him. He's the Bay Area consultant and former Hollywood executive who back in the … Read the whole story