Marketing Daily
Thursday, February 27, 2014
  • Lexus Touts Lineup With Always-On Strategy

    Lexus is marketing all of its cars on a regular basis this year to give each nameplate some stage time. That means a lot … Read the whole story

  • Hotel Indigo Connects Guests With Neighborhood

    InterContinental Hotels Group's Hotel Indigo is introducing an initiative to help connect guests and the neighborhood's offerings. The interactive Neighborhood Guide enables travelers to … Read the whole story

  • McDonald's Latest Brand To Employ Snapchat

    McDonald's joined Snapchat and promoted it with some Twitter teasers last week. Now, it has launched the account with snaps and video clips featuring … Read the whole story

  • Target Smarts From Massive Hack

    In the first close look at Target's financials since its massive credit-card data hack during the holiday season, the retailer says its fourth-quarter profits … Read the whole story

  • Mustang Gets 'Need For Speed'

    Scott Waugh, the director of the upcoming action film "Need For Speed," is helming a spot for the 2015 Ford Mustang. The ad, which … Read the whole story

  • Alec Baldwin Explodes -- Or, The Puff Went Poof

    If you still think Alec Baldwin is a talented actor, and lest you retain some of the glow from the memory of his enjoyable … Read the whole story

  • Ramp Up Your Content Game

    Before the Olympics fade from your memories, I want to call your attention to the skiing aerialists, whose death-defying leaps, mid-air gyrations and improbable … Read the whole story

  • Gaming Oscar Night Buzz

    The rules of engagement for a social night of Hollywood excitement. Read the whole story