"As a brand, we feel we have hit an enormous milestone, that our five million members makes us the biggest in the industry," Jamie … Read the whole story

The platforms came out of the second stage of Mondelez's Mobile Futures initiative, which paired the company's "power brands" (Oreo, Stride, Trident, Wheat Thins, … Read the whole story

When it comes to balancing priorities in their lives, women are confident about their style and lifestyle choices and think fleeting fads like diets … Read the whole story

They are far more likely to be coupon users, especially in tandem with their mobile devices. Seventy-nine percent use paperless coupons from retailers versus … Read the whole story

The retailer is using its Neighborhood Market and Walmart Express formats to create a new kind of "fully tethered retailer," offering consumers all the … Read the whole story

Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customized version of the examination at www.GillettePressurePoints.com, where people get four minutes to … Read the whole story