Marketing Daily
Thursday, March 6, 2014
  • Vivint CMO, Ex-Nike Exec, On Home Automation

    Jeff Lyman will lead Vivint's initiatives to increase brand awareness, while streamlining its message and expanding its reach. Lyman spoke with "Marketing Daily" about ... Read the whole story

  • Bike Week Will Bring 'Em To Daytona

    Whether they all leave in one piece is another question. There's nothing quite like Bike Week in Daytona Beach, Fla., where riders show up ... Read the whole story

  • What The Flock? Tractor Supply Hatching Chick Days

    We're seeing more of this self-reliant consumer," Andrew Heltsley, Tractor Supply's marketing manager, tells "Marketing Daily." "While our core customers for this event have ... Read the whole story

  • Walgreens, Roush Fenway Racing In Card Promo

    Walgreens is promoting its Balance Financial Card via a partnership with Roush Fenway Racing. "The Race Around America" focuses on the prepaid MasterCard with ... Read the whole story

  • Subaru's New U.S. Chief To Lead Brand's Halcyon Days

    Subaru of America, Inc. has tapped Tomomi Nakamura, currently the VP and senior general manager at Subaru global marketing, to come Stateside to replace ... Read the whole story

  • Non-GMO Beats Organic Among Health-Driven Consumers

    The "non-GMO" food/beverage product claim has for the first time surpassed "organic" in importance among health-conscious consumers, according to an annual survey of such ... Read the whole story

  • Fear of Flying Fluids: Seriously, 'Milk Life.' How Did This Happen?

    Still on a post-Oscars, Samsung-mega-selfie/poignant-botched-surgery/did-that-thing-on-Travolta's-head-perhaps-invade-his-brain bender? Then take a look at this new milk commercial. With its "Milk Life" tagline, and corny vignettes involving ... Read the whole story

  • Luxury Brands, Don't Lose Your 'Cool'

    Development has always taken a controlled and careful path and was based on person-to-person interaction. Then enters digital, and communication paths become infinite, audiences ... Read the whole story