Top of The News
by Thom Forbes
The merger of Charlotte, N.C.-based Chiquita and Dublin, Ireland-based Fyffes creates a new top banana, as headlines writers around the world can't resist telling us, by reuniting two brands that … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Snuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, … Read the whole story
RESEARCH
by Aaron Baar
According to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. … Read the whole story
BEVERAGES
by Tanya Gazdik
Bud Light is joining the madness and extending the Bud Light Hotel franchise to Dallas for the NCAA basketball tournament finals. The beer company … Read the whole story
RETAIL
by Sarah Mahoney
Target, still feverishly trying to shore up its brand reputation after a massive data breach, says it's partnering with MLB, in an effort fronted … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company, which has been around for 114 years, is doing a total rebranding, via Chicago-based VSA Partners. It includes messaging and new visual … Read the whole story
FOOD
by Karlene Lukovitz
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other … Read the whole story
COMMENTARY
by Michael Fernandez
Campaigns that alienate consumers will inevitably fall flat. They narrow their market and, at the same time, make the marketing industry look bad. Read the whole story