June 3 - 6, 2024
Tuesday, March 11, 2014
Top of The News
The merger of Charlotte, N.C.-based Chiquita and Dublin, Ireland-based Fyffes creates a new top banana, as headlines writers around the world can't resist telling us, by reuniting two brands that … Read the whole story
PACKAGED GOODSSnuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, … Read the whole story
RESEARCHAccording to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. … Read the whole story
BEVERAGESBud Light is joining the madness and extending the Bud Light Hotel franchise to Dallas for the NCAA basketball tournament finals. The beer company … Read the whole story
RETAILTarget, still feverishly trying to shore up its brand reputation after a massive data breach, says it's partnering with MLB, in an effort fronted … Read the whole story
AUTOMOTIVEThe company, which has been around for 114 years, is doing a total rebranding, via Chicago-based VSA Partners. It includes messaging and new visual … Read the whole story
FOODThe spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other … Read the whole story
- COMMENTARY
Campaigns that alienate consumers will inevitably fall flat. They narrow their market and, at the same time, make the marketing industry look bad. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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