Top of The News
The merger of Charlotte, N.C.-based Chiquita and Dublin, Ireland-based Fyffes creates a new top banana, as headlines writers around the world can't resist telling us, by reuniting two brands that … Read the whole story
PACKAGED GOODSSnuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, … Read the whole story
RESEARCHAccording to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. … Read the whole story
BEVERAGESBud Light is joining the madness and extending the Bud Light Hotel franchise to Dallas for the NCAA basketball tournament finals. The beer company … Read the whole story
RETAILTarget, still feverishly trying to shore up its brand reputation after a massive data breach, says it's partnering with MLB, in an effort fronted … Read the whole story
AUTOMOTIVEThe company, which has been around for 114 years, is doing a total rebranding, via Chicago-based VSA Partners. It includes messaging and new visual … Read the whole story
FOODThe spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other … Read the whole story
- COMMENTARY
Campaigns that alienate consumers will inevitably fall flat. They narrow their market and, at the same time, make the marketing industry look bad. Read the whole story
