Marketing Daily
Tuesday, March 11, 2014
  • Snuggle Goes Technicolor For New Scent Boosters

    Snuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, ... Read the whole story

  • Want Millennials' Info? Offer Something In Return

    According to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. ... Read the whole story

  • Bud Light Extends Super Bowl Promotion To NCAA

    Bud Light is joining the madness and extending the Bud Light Hotel franchise to Dallas for the NCAA basketball tournament finals. The beer company ... Read the whole story

  • Target, MLB Swing For Education Causes

    Target, still feverishly trying to shore up its brand reputation after a massive data breach, says it's partnering with MLB, in an effort fronted ... Read the whole story

  • Mack Trucks Gives Bulldog New Leash On Life

    The company, which has been around for 114 years, is doing a total rebranding, via Chicago-based VSA Partners. It includes messaging and new visual ... Read the whole story

  • Birds Eye's Recipe Ready In TV Campaign

    The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other ... Read the whole story

  • Puma Deserves Penalty For Ash Wednesday Stunt

    Campaigns that alienate consumers will inevitably fall flat. They narrow their market and, at the same time, make the marketing industry look bad. Read the whole story