Marketing Daily
Thursday, March 13, 2014
  • Toyota Backs Hispanicize Event In Miami

    The automaker, like most, has boosted spend against the growing Hispanic market in recent years. Japanese auto brands have dominated the Hispanic market in ... Read the whole story

  • Winning CPGs, Across Sizes, Employ Similar Strategies

    Among large companies, the top five all showed growth across all three metrics: Hershey Company, Lorillard, Mondelez International, Campbell Soup Company and Procter & ... Read the whole story

  • Weather, Monday Paint St. Patrick's Day Blue

    Still, some 55% of American adults intend to celebrate the day somehow, reports the NRF. While more than 80% say they intend to wear ... Read the whole story

  • Streaming Services Gaining Brand Equity

    "What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," ... Read the whole story

  • Loews Hotels Partners With Fiat

    Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to ... Read the whole story

  • Luxury Vehicles Pack Emotional Punch

    The automotive category still spends big on TV, so it's no surprise they were dominant in a just-released compendium of TV advertising effectiveness. When ... Read the whole story

  • A Poster Redux For 'Mad Men': Double Indemnity

    It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC ... Read the whole story

  • Bringing Intelligence To Content

    Just back from the Intelligent Content Conference, where I was among technical writers, content managers, content operations personnel, and information developers. Shockingly, I didn't ... Read the whole story