The Muppets have come a long way from their humble origins as lovable kiddie characters who couldn't help but find themselves in teachable moments on public television. Now, they are … Read the whole story
The automaker, like most, has boosted spend against the growing Hispanic market in recent years. Japanese auto brands have dominated the Hispanic market in … Read the whole story
Among large companies, the top five all showed growth across all three metrics: Hershey Company, Lorillard, Mondelez International, Campbell Soup Company and Procter & … Read the whole story
Still, some 55% of American adults intend to celebrate the day somehow, reports the NRF. While more than 80% say they intend to wear … Read the whole story
"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to … Read the whole story
The automotive category still spends big on TV, so it's no surprise they were dominant in a just-released compendium of TV advertising effectiveness. When … Read the whole story
It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC … Read the whole story
Just back from the Intelligent Content Conference, where I was among technical writers, content managers, content operations personnel, and information developers. Shockingly, I didn't … Read the whole story