Marketing Daily
Thursday, March 13, 2014
  • Toyota Backs Hispanicize Event In Miami

    The automaker, like most, has boosted spend against the growing Hispanic market in recent years. Japanese auto brands have dominated the Hispanic market in … Read the whole story

  • Winning CPGs, Across Sizes, Employ Similar Strategies

    Among large companies, the top five all showed growth across all three metrics: Hershey Company, Lorillard, Mondelez International, Campbell Soup Company and Procter & … Read the whole story

  • Weather, Monday Paint St. Patrick's Day Blue

    Still, some 55% of American adults intend to celebrate the day somehow, reports the NRF. While more than 80% say they intend to wear … Read the whole story

  • Streaming Services Gaining Brand Equity

    "What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story

  • Loews Hotels Partners With Fiat

    Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to … Read the whole story

  • Luxury Vehicles Pack Emotional Punch

    The automotive category still spends big on TV, so it's no surprise they were dominant in a just-released compendium of TV advertising effectiveness. When … Read the whole story

  • A Poster Redux For 'Mad Men': Double Indemnity

    It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC … Read the whole story

  • Bringing Intelligence To Content

    Just back from the Intelligent Content Conference, where I was among technical writers, content managers, content operations personnel, and information developers. Shockingly, I didn't … Read the whole story