Marketing Daily
Wednesday, March 19, 2014
  • MasterCard Gives Cardholders Huge 'Surprises'

    In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied ... Read the whole story

  • Dish TV Animates Its Hopper

    The company is encouraging its employees to take "bracket breaks" to watch the NCAA tournament during work hours. "We're encouraging employees to evangelize and ... Read the whole story

  • Macy's 'Secret Garden' Effort Blossoms At Flower Show

    The show is designed to support Macy's "Secret Garden" merchandise theme with fresh, cheerful colors, spring florals, and garden-inspired merchandise across all departments. It's ... Read the whole story

  • CMOs Underprepared For Data Explosion

    CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion ... Read the whole story

  • Jaguar Lining Up New Reveals, Ads And Marketing

    A newly launched spot, "Growler," makes the point perhaps more explicitly than the "Villains" ad. Narrated by Benedict Cumberbatch and set in a parking ... Read the whole story

  • Top 10 Trends To Emerge From SXSW

    As a marketing man, here's what struck me as 10 trends to watch from SXSW 2014. Read the whole story

  • Social Marketing Is No Longer Free

    Brands' owned content is highly engaging when it offers value to social audiences but will also increasingly require paid dollars to ensure reach and ... Read the whole story