Marketing Daily
Wednesday, March 19, 2014
  • MasterCard Gives Cardholders Huge 'Surprises'

    In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied … Read the whole story

  • Dish TV Animates Its Hopper

    The company is encouraging its employees to take "bracket breaks" to watch the NCAA tournament during work hours. "We're encouraging employees to evangelize and … Read the whole story

  • Macy's 'Secret Garden' Effort Blossoms At Flower Show

    The show is designed to support Macy's "Secret Garden" merchandise theme with fresh, cheerful colors, spring florals, and garden-inspired merchandise across all departments. It's … Read the whole story

  • CMOs Underprepared For Data Explosion

    CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story

  • Jaguar Lining Up New Reveals, Ads And Marketing

    A newly launched spot, "Growler," makes the point perhaps more explicitly than the "Villains" ad. Narrated by Benedict Cumberbatch and set in a parking … Read the whole story

  • Top 10 Trends To Emerge From SXSW

    As a marketing man, here's what struck me as 10 trends to watch from SXSW 2014. Read the whole story

  • Social Marketing Is No Longer Free

    Brands' owned content is highly engaging when it offers value to social audiences but will also increasingly require paid dollars to ensure reach and … Read the whole story