June 3 - 6, 2024
Thursday, March 20, 2014
Top of The News
John LeFevre, the @GSElevator satirist outed by name and exposed as never having actually officially worked at Goldman Sachs by the New York Times' Andrew Ross Sorkin a month ago, … Read the whole story
TECHNOLOGYThe campaign centers on a physical baton that will be passed from hand to hand in some 30 cities in coming months. It also … Read the whole story
RETAILA new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a … Read the whole story
ELECTRONICSA new television commercial breaking Wednesday shows Galaxy Pro users working and socializing alongside users of other popular products, including Apple's iPad, Windows tablets … Read the whole story
AUTOMOTIVEAlec Gutierrez, senior market analyst of Automotive Insights at KBB.com, says of CEO Mary Barra: "She is saying all the right things: she's apologizing … Read the whole story
FOODHot Pockets is pitting popular YouTube channel personalities against one another in a bracket-style music video competition, timed to capitalize on the bracket fever … Read the whole story
FINANCIAL SERVICESEnterprise Rent-A-Car is once again linking to the NCAA Basketball Championship with a promo that invites consumers to participate in the Ultimate Pick Up … Read the whole story
- COMMENTARY
"I'll take potent potables 'n strange celebrity brews for $200, Alex." Answer: "The Ukraine, 'That '70s Show,' and Jim Beam Whiskey." The Question: "Who … Read the whole story
- COMMENTARY
At the Winter Games, we saw a clear shift from marketing to storytelling as brands strove to inspire fans rather than inundate them with … Read the whole story
- COMMENTARY
Progressive CPG marketers are thinking about new ways of expressing the value of content marketing to measure its effectiveness and impact on consumer relationships. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
David Dreyer - Starco Brands, CMO
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