Marketing Daily
Thursday, March 20, 2014
  • Siemens Carries Baton With Stand Up To Cancer

    The campaign centers on a physical baton that will be passed from hand to hand in some 30 cities in coming months. It also ... Read the whole story

  • Thanks To Mobile, More Retailers 'Clienteling'

    A new report from PwC describes it as using every mobile and digital advantage possible to arm sales associates, enabling them to create a ... Read the whole story

  • Samsung Shows Off Galaxy Capabilities

    A new television commercial breaking Wednesday shows Galaxy Pro users working and socializing alongside users of other popular products, including Apple's iPad, Windows tablets ... Read the whole story

  • GM Moving Fast To Fix Problem, Perception

    Alec Gutierrez, senior market analyst of Automotive Insights at KBB.com, says of CEO Mary Barra: "She is saying all the right things: she's apologizing ... Read the whole story

  • Hot Pockets 'Showdown' Leverages YouTube Stars

    Hot Pockets is pitting popular YouTube channel personalities against one another in a bracket-style music video competition, timed to capitalize on the bracket fever ... Read the whole story

  • Enterprise Rent-A-Car Launches March Madness Promo

    Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship with a promo that invites consumers to participate in the Ultimate Pick Up ... Read the whole story

  • Mila And Jim, In The Distillery

    "I'll take potent potables 'n strange celebrity brews for $200, Alex." Answer: "The Ukraine, 'That '70s Show,' and Jim Beam Whiskey." The Question: "Who ... Read the whole story

  • Content Marketing Lessons From Sochi

    At the Winter Games, we saw a clear shift from marketing to storytelling as brands strove to inspire fans rather than inundate them with ... Read the whole story

  • Brands Miss Digital Mark

    Progressive CPG marketers are thinking about new ways of expressing the value of content marketing to measure its effectiveness and impact on consumer relationships. Read the whole story