Marketing Daily
Tuesday, March 25, 2014
  • Quicken Loans Adds PGA To Portfolio

    AT&T's sponsorship deal, begun at the tournament's inception in 2007, was through 2014, but the telecom company agreed to evolve its role to become … Read the whole story

  • TaylorMade Guarantees Distance Or Your Money Back

    The effort is backed by a new TV spot, "Trust," via Zambezi. The ad features TaylorMade spokes-golfers Sergio Garcia, Dustin Johnson, and Justin Day … Read the whole story

  • Canine Chic Gets Social Edge From American 'B'Eagle

    Aspiring furshionistas have a shot at appearing in its next campaign, which means Boots, Scout or Spike could be heading down the catwalk in … Read the whole story

  • Dodge Hits The Road With Cars And Trucks

    The company says it is using the "Dodge Power Rallye Tour," which starts in Southern California, to show off all of its vehicles, as … Read the whole story

  • Sprint Introduces The Framily Frobinsons

    The new campaign introduces a family that includes a hamster dad, a human mom, an African-American grandfather, a Latin aunt, a French-speaking towheaded sister, … Read the whole story

  • Big Restaurant Chains' Growth Slowed In 2013

    Limited-service restaurants saw an average sales gain of 3.9%. Within this category, Asian, bakery cafe and coffee cafe categories saw the greatest growth, lead … Read the whole story

  • Why Mobile Ads Are Like Toilets

    Even now, with $18 billion in global ad dollars running through portable devices in 2013, mobile is still not getting the love and attention … Read the whole story