Marketing Daily
Wednesday, March 26, 2014
  • Acura Goes Real-Time For NCAA Basketball

    Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA ... Read the whole story

  • Walgreens Posts Record Sales; CVS Targets Vets

    "Our second-quarter performance ... was marked by solid top-line growth driven by record quarterly sales and record second-quarter prescriptions filled," says Greg Wasson, Walgreens ... Read the whole story

  • H&R Block Rewards Consumers With Cash

    "The reaction has been incredible," Christina Lively, H&R Block director of brand strategy and integration, tells "Marketing Daily." "We set out to surprise and ... Read the whole story

  • TV Companies Struggle With Consumer Satisfaction

    Glenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor ... Read the whole story

  • Buick Ads Make Fun Of Brand Awareness Issue

    The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayton Flyers vs. Stanford Cardinal game with a 30-second spot. The ad comprises ... Read the whole story

  • Daily Coffee Consumers Dip, But Gourmet Drinkers Up

    While total daily U.S. coffee drinkers have declined a bit - to 61% of adults currently, versus 63% a year ago - Americans are ... Read the whole story

  • Google Is Your Ultimate Frenemy

    For those of us trying to survive and thrive in the ad-tech ecosystem, Google is an omnipresence with which most have a love/hate relationship. Read the whole story