With every college basketball fan in the country still licking their wounds over battered brackets, Lowe's seized a social media moment, creating a Twitter-inspired … Read the whole story

The new ad exemplifies all of that through a series of frenetic vignettes aligning the different cars with, respectively, the impetuous and fickle eroticism … Read the whole story

To make sure the new effort stands out from other retailers, including close competitors JCPenney, Target and Macy's, the effort also includes a series … Read the whole story

Nissan global has also signed on as sponsor of the Rio 2016 Olympic Games, Olympic Teams GB and Mexico; Africa Cup of Nations; NCAA … Read the whole story

Eight days after announcing the national rollout of its first breakfast menu and the first TV spots in its campaign -- which featured "Ronald … Read the whole story

"Baby Boomers and other older generations had more money in stocks and investments, which recovered, while younger families had more of their wealth in … Read the whole story

The campaign will run on national cable networks, and will be supported with digital and social media. In addition to capitalizing on the spring … Read the whole story

Marketers shouldn't think of mobile as a mere media channel, but as the key to the "human operating system" because people are perpetually connected … Read the whole story

The Terri & Sandy Solution created the multimedia campaign, which debuts April 14 with digital initiatives and TV spots, as well as static banners … Read the whole story