Marketing Daily
Tuesday, April 8, 2014
  • Lowe's Leverages Madness In NCAA Social Swirl

    With every college basketball fan in the country still licking their wounds over battered brackets, Lowe's seized a social media moment, creating a Twitter-inspired … Read the whole story

  • For Lexus, The Letter Of The Month Is F

    The new ad exemplifies all of that through a series of frenetic vignettes aligning the different cars with, respectively, the impetuous and fickle eroticism … Read the whole story

  • Kohl's Says 'Yes' To Brand Refresh Campaign

    To make sure the new effort stands out from other retailers, including close competitors JCPenney, Target and Macy's, the effort also includes a series … Read the whole story

  • Nissan, Chevrolet Inaugurate Global Soccer Programs

    Nissan global has also signed on as sponsor of the Rio 2016 Olympic Games, Olympic Teams GB and Mexico; Africa Cup of Nations; NCAA … Read the whole story

  • Taco Bell Debuts 2nd Breakfast Spot

    Eight days after announcing the national rollout of its first breakfast menu and the first TV spots in its campaign -- which featured "Ronald … Read the whole story

  • Gen Y Is Broker Than You Know; May Be Good Thing

    "Baby Boomers and other older generations had more money in stocks and investments, which recovered, while younger families had more of their wealth in … Read the whole story

  • Shoe Carnival Steps Up

    The campaign will run on national cable networks, and will be supported with digital and social media. In addition to capitalizing on the spring … Read the whole story

  • BofA's Paskalis: Think Like A Marketer, Not Advertiser, In Mobile

    Marketers shouldn't think of mobile as a mere media channel, but as the key to the "human operating system" because people are perpetually connected … Read the whole story

  • Forever Young: Peeps Births New Easter Campaign

    The Terri & Sandy Solution created the multimedia campaign, which debuts April 14 with digital initiatives and TV spots, as well as static banners … Read the whole story