As part of an ongoing trend for pharmaceutical companies to get back to their knitting, Novartis and GlaxoSmithKline "agreed to trade more than $20 billion worth of assets on Tuesday … Read the whole story
Doritos is asking consumers to try all three flavors and vote for their favorite on a Bold Flavor Experiment site, using promotional codes supplied … Read the whole story
Brand representatives will offer beauty and grooming services and the chance to take a professional profile photo. LinkedIn career specialists will also be on … Read the whole story
St. Louis-based Nestle Purina Pet Care is building on the feline phenomenon already popular in Europe and Asia to open what it is calling … Read the whole story
The campaign includes traditional media, social media, ecommerce, and media planning. It is a step-change in the Cetaphil's marketing efforts, which have historically relied … Read the whole story
"We want to educate early adopters that not all banking apps are the same," Brian Jensen, FirstBank's senior vice president of marketing, tells "Marketing … Read the whole story